Educationally enhanced digital marketing tool
We are currently creating an educational digital "teaser" - an enhanced interactive video for use by the general public and local councils. It fulfills two objectives: a) the promotion of an Italian company that operates in the sector of renewable energy sources and b) improving the understanding of how renewable energy communities operate in Italy. It has been designed, created and optimised for use primarly on smartphones and includes all media types. The primary authoring tool used in this project is Articulate Storyline.
Integration of the Moodle LMS with Joomla! CMS, Brevo (eMail marketing + CRM), an eCommerce system and a chatbot platform
Another current project deals with the integration of Moodle with a CMS (Joomla!), a CRM and email marketing platform (Brevo), an eCommerce system and a chatbot platform. Once implemented, the integrated suite of systems will not only enable our customers to enjoy a seamless and more productive experience, but it will also enable us to better manage the whole process from marketing and customer acquisition to the delivery of digital training and support to our customers, where appropriate with the help of artificial intelligence.